NEWSMAN

A division of JACSTRAPS

News Management For Independent Agencies

121, Brighton Road
Worthing BN11 2ES
Tel.: 01-903-602-574
E-mail: newsman@jacstraps.com
Contact: John Radford
Mob.: 07-886-247-132
Personal e-mail: john@johnradford.com

The NewsMan seminar is designed to spotlight the pitfalls and quicksands which pepper the landscape of news distribution, press-releases and rebuttals. Most sections of the media are only interested in bad news, and very often the damage can be compounded by inappropriate news management. There are ways and means of maximising your own, positive message, and shooting it over the heads of the opposition. This seminar will show you how.

Interviews are conducted in radio format for maximum immediacy and analysis, and the final draft of the print release is created from the final interview. The session is as follows:

1. Interview on a professional subject pertinent to the business

2. Analysis of the interview - what went right, what went wrong and why.

3. Presentation:

• preparation
• rules
• dealing with questions journalists ask
• positivity

4. Interview on a leisure or hobby subject

5. Analysis of the interview

6. Re-interview on the professional subject

7. Analysis of the interview

8. Transferring the story to print

9. Preparing for the ’phone call

10. Any other business

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